Transition to Cloud Video Conferencing

How IMS positions conferencing service providers (CSPs) to address market trends over alternative approaches

Video conferencing is finally coming of age. Cisco forecasts that business video conferencing will grow six-fold over the forecast period between 2011 and 2016. End users, with ubiquitous connectivity and increasing choice across a growing number of mobile devices and video calling and conferencing clients, are ready to push the limits of what’s possible. This trend is expected to boost demand for cloud video conferencing.

A variety of video conferencing solution alternatives exist to fulfill this growing demand. Historically, business video conferencing infrastructure was largely based on multipoint control unit (MCU) architectures. These products were designed as customer premise equipment for the meeting room and executive desktop. Video conferencing is increasingly one of many services packaged in modern Enterprise Unified Communication (UC) offerings, while Over-The-Top (OTT) solutions offer consumer-oriented video calling and conferencing on a best-efforts basis. More recently, a new approach based on scalable video coding (SVC) has emerged that pushes more of the processing from the network center to the client.

This white paper is about video conferencing solutions based on the IP Multimedia Subsystem (IMS) and its benefits—a solution explicitly developed to address the needs of telecommunications service providers offering multiple services on a large scale to many enterprise customers and consumers. IMS also delivers the interworking between the “islands” of video conferencing capabilities across today’s MCU, Enterprise UC, or OTT offerings. The paper reviews the recent growth in hosted audio conferencing, trends in hosted video conferencing, compares video conferencing deployment architectures, encoding options, and video distribution technologies, and describes how the IMS architecture is the best approach to position CSPs to generate revenues through cloud-based multimedia conferencing service offerings to Enterprise customers and consumers.

Download White Paper