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"Can you hear–and see–me now?" Many mobile phone users want to see the person at the other end, whether it's a friend celebrating a birthday, a grandchild saying hello or a healthcare specialist providing treatment. Like many traditional audio–only conversational services, mobile telephony is getting a facelift with the incorporation of two–way mobile conversational video services.

Other audio services are also getting upgrades such as interactive voice video response (IVVR), video conferencing and video ringback, which are on the verge of mass market adoption. In fact, almost 64 percent of the world's mobile traffic is forecasted to be video by 2013, growing at a CAGR of 150 percent between 2008 and 2013. Of all geographic regions in 2013, Western Europe will have the most mobile video traffic, or roughly three–quarters of its overall mobile data traffic.